This chapter mapping the increase in provision for overseas students that has either taken place or is planned in many countries. The state improving the quality and attractiveness of its higher education, both to retain its home students and to bring in students from overseas. However, there is also a broader prestige issue that extends to the ways a country chooses or tries to present itself to outsiders. The successful establishment of an education hub can bring economic and social benefits to a host country, and can draw attention to the country in a positive way, helping to portray it as modern and global in outlook. Factors that may help or hinder such a development include policy and organisational environment on the one hand and cultural issues on the other. A British Council report named Hong Kong, Malaysia, Singapore and the United Arab Emirates as having above-average opportunities.