ABSTRACT
This chapter provides an integrated model for building an entrepreneurial organisation. It introduces an analytic framework that can be used initially to capture the current entrepreneurial practices within an organisation and diagnose any shortfall between those practices and desired innovative outcomes. The chapter presents a range of possible approaches that can be considered to address those shortfalls. It explains how these diverse organisations identified and adopted new and more appropriate practices through an entrepreneurial change programme that transformed behaviour. First, managers should 'diagnose' which entrepreneurial practices need to change for the organisation to meet its innovation goals. Then, managers should explore how they can change their practices through considering what they could improve, simplify or do differently. Finally, an action plan has to be agreed upon detailing how these practices can be translated so that they will be effective within the new organisational context and prescribing who is best placed to effect such a change.
