chapter  05
case studies
Pages 61

Specifications size: 8” x 10”, 203mm x 254mm orientation: vertical page, horizontal spread length: 108 pages, 5 project sections with miscellaneous section that includes 7 additional projects Strengths portfolio uses white space coupled with a full bleed image to announce new project sections

portfolio maintains complementary color palette throughout

portfolio uses full bleed images to break visual pace of portfolio

horizontal datum in both text and image provides an organizing principle between all spreads-reduces the need for a clear grid

page margins are standardized and maintained throughout

portfolio does not overpack images on a page-images have enough room to breathe on the page

hierarchical variation of images directs the viewer’s eye to the most important image(s) on a spread

large images allow the viewer to insert themselves visually into the images

portfolio maintains simple margins between images and does not employ a four-square grid image arrangement and therefore avoids a bullseye white ‘plus’ on the pages

text boxes fall on similar hangline creating secondary horizontal band

there is a clear organization of typeface hierarchy

typeface size and selection does not impede visual legibility of graphics

grids and margins

text and typeface strategies

image organization

portfolio organization visual narrative

Specifications size: 14.25” x 10.5”, 362mm x 267mm orientation: horizontal page, horizontal spread length: 45 pages*, 6 project sections Strengths table of contents utilizes super graphics for project titles and page numbers with a secondary table of contents for specific architectural representation project deliverables

parallel project introduction pages include project title, location, year completed, studio critic and large contextual or overview image

all image pages are full bleed and engage the entire page as active area

margins are established and maintained for text blocks throughout

images are all large and full bleed allowing the reviewer to immerse themselves in the imagery

all images included have similar unique quality that makes them appear remarkably tangible for two-dimensional representations

images are pictorial and have their own narrative quality in rendering style thus reducing the need for additional explanatory text

special care is taken with each individual visual artifact included

parallel project introduction pages provide the only text and contain project specifications and one descriptive paragraph about the project

text is right justified with a rag left which maintains a strong vertical edge adjacent to the full bleed introductory images

grids and margins

text and typeface strategies

image organization

portfolio organization visual narrative

grids and margins

text and typeface strategies

image organization

portfolio organization visual narrative

Specifications size: 8.5” x 11”, 216mm x 279mm orientation: vertical page, horizontal spread length: 32 pages, 3 project sections with 1 additional works spread Strengths table of contents is text-based and includes project title, subtitle and location

parallel project introduction pages have strong vertical image on left with text block on right and include project title, subtitle, studio name, studio critic and brief project description

headers are utilized: on the left is student name, on the right is project title and specifics of that spread

footers are used with page numbers on the left and right

consistent color families are used for each spread

portfolio is organized around single column grid

active area is defined by headers, footers and tight page margins

primary images at parallel project introduction pages are always framed with a consistent margin

full bleed images expand past defined active area and provide visual respite

portfolio makes good use of diagram sets and series to explain project fundamentals

clear use of image hierarchy principles orders visual artifacts on the page

establishes and maintains appropriate typeface hierarchy throughout

project titles on project introduction pages are clear but not overpowering

captions and small sub-texts are used to direct reviewers to the specifics of project artifacts

grids and margins

text and typeface strategies

image organization

portfolio organization visual narrative

Specifications size: 7.75” x 9.75”, 197mm x 248mm orientation: vertical page, horizontal spread length: 78 pages, 9 project sections with additional section of drawing, photography and graphic design* Strengths table of contents organizes portfolio as: design statements, information about Ryan Tyler Martinez, architectural projects and art endeavors

storyboard graphics are established with table of contents and used throughout as page number way-finding system

section dividers use blue color to establish these pages as part of overall visual narrative

primarily a one column grid with intermittent two and three column grids

active area is defined by generous page margins as well as the header

header includes project title, year of completion, studio critic, content information and digital programs used to produce artifacts

each spread has clear image hierarchy with primary images supported with secondary and tertiary graphics

images are dramatic with clear contrast and focus

full bleed images on single vertical pages and entire spreads break the portfolio pace and provide moments of pause for reviewer to visually enter the image

image series are employed for visual impact

typeface hierarchy is clear and maintained throughout portfolio

text blocks are two shades of blue simultaneously allowing text to recede and come to the foreground

typeface hierarchy and text placement allows images to have primary visual role on page

grids and margins

text and typeface strategies

image organization

portfolio organization visual narrative

Specifications size: 6.875” x 6.875”, 175mm x 175mm orientation: square page, horizontal spread length: 188 pages, 14 project sections plus additional photography section* Strengths table of contents is text-based and gives page number, project title, subtitle

each project has a section divider project lead-in page with project title, subtitle, completion date and brief one sentence project description

parallel project introduction pages have project title, studio name, duration of project and studio critic

page numbers at lower right act as consistent graphic indicator and wayfinding system

portfolio spreads have three different organizational strategies-either one full image across the entire spread, a spread split in half or the layout utilizes a vertical column to break the horizontal spread into a different proportion

spreads are predominantly full bleed and establish page margins through consistent placement of text

utilizes primarily full bleed images to allow viewer to visually enter the images

consistently uses unusual photography angles to add dynamic quality

good use of drawings and diagrams to support understanding of the projects

typeface hierarchy is established and consistent throughout portfolio

typeface hierarchy on section divider spreads is particularly successful

subtle insertion of color in text application

portfolio uses direct and adjacent captions, diagram titles and call-outs to clearly direct reviewer to pertinent information

grids and margins

text and typeface strategies

image organization

portfolio organization visual narrative

Specifications size: 10” x 10”, 254mm x 254mm orientation: square page, horizontal spread length: 43 pages, 7 project sections plus additional photography, painting and drawing sections Strengths table of contents is primarily text-based with small image icons and includes project title, professional or academic project and studio critic if academic

image icons are used on parallel project introduction pages as consistent graphic indicator

parallel project introduction pages include icon, project title, location, studio, studio critic and project collaborators

color families are unified per spread and throughout entire portfolio

footers contain page numbers only

hangline and baseline are used throughout portfolio to establish central horizontal band that organizes all content

content can either respond to both the hangline and baseline or just to one

margins are larger at top and bottom of page thus supporting the horizontal nature of the image organization

every spread employs image hierarchy to focus reviewer on primary material

right and left bleeds are used to emphasize the horizontal structure set up by the hangline and baseline system

images on each page are ordered to support the horizontal nature of spreads

typeface hierarchy is established and consistent throughout

content spreads often have titles at upper left that define the graphic content

captions, diagram labels and call-outs are succinct and clear and have appropriate adjacency relationships to the content they support

grids and margins

text and typeface strategies

image organization

portfolio organization visual narrative

Specifications size: 8.5” x 11”, 216mm x 279mm orientation: vertical page, horizontal spread length: 36 pages, 7 project sections Strengths* table of contents is text-based with project number and project title

parallel project introduction pages include project title, subtitle, descriptive paragraph and introductory graphics

title on parallel project introduction pages is red and acts as a consistent graphic indicator to announce the beginning of each new project

footers include page number and project title on left and page number and year of project completion on the right

active area is defined by hangline and baseline

all layouts respond to both hangline and baseline on each spread

top and bottom margins are larger than side margins to support the horizontal nature of the image arrangement

images are primarily organized through horizontal banding

portfolio makes good use of primary images with secondary support images

image sets and series are used throughout portfolio

typeface hierarchy is established and maintained throughout portfolio

text blocks are justified to maintain strong text column edges

grids and margins

text and typeface strategies

image organization

portfolio organization visual narrative

Specifications size: 8” x 8”, 203mm x 203mm orientation: 4 square booklets open horizontally 1 square booklet (case study) opens vertically length: 130 pages across 5 individual project booklets Strengths portfolio is organized across five booklets that operate as a set; each booklet begins with project introduction page and includes project title, subtitle, year of completion, studio critic and descriptive text

the case study booklet flips vertically to accommodate the vertical nature of the tower project and maintains a predominantly single column grid throughout

vertical spreads alternate between full bleed images, image pairs and image sets

descriptive text is set as rag right with careful attention to have no word breaks at the end of each line of text