ABSTRACT
Civil society actions in India can still be attributed to the traditional mass communication tools. However, it is also worth noting that traditional media such as television, radio and newspapers are largely influenced by what appears in social media, a phenomenon made visible during the India Against Corruption (IAC) movement in 2011. In India, social media have been providing a valuable tool for political and social organisation and also for social activism and mobilisation of mass opinion on issues of public interest. For voicing concern on issues such as corruption among public functionaries and political dispensation, social media offer great potential for mobilising people for participation in social movements. IAC organisers and supporters used social media to disseminate relevant information quickly and mainly to organise mass protests. Common people also used social media to show support for IAC and Anna Hazare, indicated on Facebook by 'likes' on posts.
