ABSTRACT
This chapter focuses on a detailed analysis by combining a survey of the candidates for the 2011 Danish parliamentary election with their actual posting behaviour on Facebook during the campaign. Prior to the 2011 election, several political campaign leaders remarked that in spite of increased importance of social media, the channel was still of less importance compared to the mass media, which still set the agenda. Out of the total number of 784 candidates, 217, or 28 per cent, of the Danish candidates had a public Facebook profile and posted at least one message during the 2011 campaign. On average, candidates with an active public Facebook profile posted 29 updates during the three weeks parliamentary election campaign, but there was substantial variation between the individual candidates. The chapter describes the Danish electoral system and the main sources of political information for Danes.
