ABSTRACT
This chapter analyses the use of Twitter in the Danish election campaign for the European Parliament (EP) 2014. It also analyses political use of Twitter in Denmark, as well as among the first studies of nationally based social media communication in a wider context of a transnational political event, the EP election of 2014. The Social Democrats, the traditionally grand party in national and EP elections with a strong party organisation and heading the government coalition, might also be expected to have a noticeable presence on Twitter. The chapter examines the interactions between candidates and party accounts on one hand and regular users on the other hand. The conversation network consists of those tweets where one user either recirculates other users' messages or addresses other users directly. The conversation network reveals a network of dense interactions forming a tight central community around almost all the labelled actors.
