ABSTRACT
This chapter helps people to: understand how to handle the findings gained from qualitative research; learn how to interpret qualitative research data; see how qualitative findings may be presented in a research report. In qualitative research, there is often an attempt to find information that may be undiscovered or seldom reported; this, in turn, helps to identify important concepts, theories, ideas, hypotheses, and variables. A good qualitative research report should be truthful and insightful, and be seen as such even by various readers or other researchers. Analyzing the qualitative findings may provoke new ideas and suggest new avenues of research, which may encourage additional data collection. Qualitative research reports should contain both description and theory. Integrating these facets can be achieved by describing key insights that lead to resulting theories, and backing them with illustrations of the original data findings, such as quotations of responses and even notations of such things as body language, facial expressions, and hesitancy in speech.
