ABSTRACT
This chapter examines how traditional concepts of public relations (PR) are challenged when turning to the special group of terrorist entities as communicators. It explores the conceptual foundation in regard to divergences from traditional PR concepts with a focus on persuasion and mobilization of social movements. The chapter expresses a clear difference between social movements and terrorist groups, especially with regard to the use of violence. It describes the segment of ethno-nationalist terrorism which also lays the foundation for the sample building of the empirical study. The chapter discusses research in regard to computer-mediated communication of terrorist groups, before, lastly, presenting the methodological design and results of a content analysis of 70 articles from insurgent groups' websites. It focuses on the content and PR activities on terrorist groups' websites, how the 'real' groups create a virtual room for transmitting their ideas, ideology and perception of the conflict.
