ABSTRACT
The aesthetics of Brazilian tropicopolitanism are not altogether disconnected from the Western European 'beautiful' world image and the picturesque renditions of cultural nature as a way of 'world making'. On the realist scene modern Brazilian governance ensured the country's much-debated political transition from a 25-year military dictatorship to a neoliberal democracy. Brazilian ethno-cultural dispositions to omorfia created a philosophical medley that at least in the contemporary discourse on sports confuses nurtured skills with ethno-racial (black) capacity (Bales 2004). Football represents Brazilian identity's opposing stereotyped pole, which emphasises its mobile black male qualities. To complement this stereotypical logic, the 'male brutishness' of Brazilian football would be considered a global stylistic asset and transformed into the guardian of post-colonial nationalism. Heritage as defined by imagined communities borrows from kairotic registers, to preserve and conserve the nation's myths and memories. The inclusion of environmental sustainability in the 2014 World Cup's programmatic statement was evidently connected to the sustainability of Brazil's heritage kinaesthetics.
