ABSTRACT
Good research is made useful by effectively communicating its purpose, methodology, results, and implications. The purpose of research is to answer specific research questions and thereby enable better decision making. Methodology is a detailed account of the research design and the project's implementation. The results and implications summarize the major findings and conclusions as they relate to the study's objectives. Researchers use three formal communication approaches: research proposal, the written research report, and the oral presentation. The primary role of the researcher is to place the decision maker in the best position to make an informed decision. The written report is the tangible result of a research project. For ongoing research, reports are generated through a company's information system. In preparing an oral presentation, use your creative skills. Creative tools can be useful in designing effective presentation themes, identifying the assumptions and misconceptions of potential audience members, and developing a list of questions that may be asked.
