KIBS as a factor in meetings industry competitiveness creation in Krakow, Poland

Contemporary markets are characterised by complexity and changeability. They result from many factors like globalisation and its impact on the nature of competition; the emergence and growth of e-commerce; over-capacity in most industries; currency fluctuations; volatile global monetary flows, modification of customer preferences; the emergence and growth of new services; a revolution in retail; the emergence of new technologies; new business models; numerous alliances and joint ventures (Rastogi, 2000), just to mention some of the most important elements. These circumstances make competition on many markets quite fierce and the meetings industry is not an exception.