ABSTRACT
Not only is cultural policy aimed at the subvention or promotion of audiovisual products to broker the difference between the economic interests of those looking for larger markets and those in search of a national identity in production, but also within the nation, in terms of linguistic identity and ascription. Language is an inextricable part of culture, yet cultural policy seldom reflects upon the language component, glossing over it. The idea behind linguistic normalisation is that of creating the social circumstances that enable a language to become the 'normal' element of exchange in everyday life. It has been used to define the linguistic process of incorporating language into every domain and every register. One of the areas where minority languages have started to find space within nation states is in their media output. The linguistic homogeneity paradigm that has led the idea of state as a monolingual and monocultural society is still to be found in most countries world over.
