ABSTRACT
The neo-liberalised plan of creative industries has eroded the public value of culture and media policies and changed the cultural landscape. Neoliberal rhetoric has become pivotal to the successful 'common-sense' of recent decades. Neoliberalism, global capitalism and the profitable growth of global cultural industries gradually penetrated the direction of cultural policy in Taiwan. Its first official cultural and creative industries project was proposed in 2002. Before the release of the official creative industries policy in the national development project, Challenge 2008 Six-Year National Development Plan, creative industries seminars that focused on the British experience were held by local cultural organisations, academics and the British Council in Taiwan in 2000 and 2001. The government first coined the term 'cultural creative industries' in this national project by combining the concepts of cultural industries and creative industries. The two film industry policymaking projects became dangerously unbalanced, and the new mechanism of state subsidies and private investment changed the concept of public subsidy.
