ABSTRACT
An appropriate approach in this case would be to use survey research because it is designed specifically to draw conclusions about a population based on data collected from a sample. Although it would certainly be beneficial to complement your survey approach with other methodologies, conducting a survey would likely provide station management with a large amount of information that could be used to assess the viability of the format change. In this unit, you will learn about the basic types of surveys, common approaches to gathering survey data, and the differences between cross-sectional and longitudinal designs, providing you with the necessary tools to design and carry out survey research.
