ABSTRACT

This chapter focuses on the companies and creative work involved in making promotional screen content and experiential media for events and spaces. Crystal has worked on a range of promotional projects for corporate, media and government clients around the world. Digital visualization is central to Crystal's design expertise and is suggestive of a whole area of corporate and organizational promotion that is largely unexplored within screen studies. 3D Visualizations forms the basis of interstitial material used in broadcast and online coverage of the Games, Crystal collaborating with the BBC to produce animated sequences of CG flights between selected venues, the Olympic Park, and major London and UK landmarks. While agencies like Saatchi & Saatchi, Red Bee Media and Create Advertising focuses on promotional screen economy of mobile communication, television and film, Crystal are specialists in textual forms and viewing practices, digital image content and user journeys, that have become integrated into the physical world, notably at live events.