ABSTRACT
Early on in the process, usually once a shoot date has been set, I begin to focus on understanding my new client’s goals. I will ask her to distill her vision down to a
few simple words-words that will capture, in a nutshell,
how she wants her images to feel. What does she want
her images to say about her, about how she feels, about
her emotional journey (where she’s been and where she’s
headed), and about who she is right now, today.
