ABSTRACT
Social media advertising is an emerging field that represents a blending of traditional and digital media with a dose of word-of-mouth thrown in for good measure. Social media is unique in that it includes paid, earned, and owned media. When the people think of social media, it specifically think of social networking services (SNS). Because there are multiple levels of involvement with social media, the media planner may also be responsible for negotiating media placements in the new media. Advertisers can create highly targeted advertisements and present them to Facebook audiences. Promoted Tweets are paid tweets from advertisers that appear at the top of a Twitter search results page. YouTube's direct advertising plan includes video clips that begin fifteen seconds after a viewer starts watching a video. With new applications being invented all the time, it is difficult to foresee the future of social media.
