ABSTRACT
Games are one of the most popular downloads for digital devices, including computers, tablets, and mobile phones. Many people report that they play games while watching television, adding to the trend of multitasking in our society. Games offer a range of advertising opportunities and formats. In-game environment ads are static ads that appear in the game environment: during a racing game, the ad may appear on the wall of the racetrack, or on the front of a store that the driver passes on a street. In-game immersive ads appear in an element associated with gameplay, such as a brand name on a car being driven in a racing game. Around-Game Environment Ads appear in the space surrounding a game, often as a banner or a logo. Advergames is a game designed around a product or service being advertised. Like all digital media, there are a variety of pricing models for advergames.
