ABSTRACT
The term ethnic media refers to media vehicles that target particular subgroups of the population such as members of ethnic groups, speakers of foreign languages, members of certain religions, and similar specialized audiences. Television is usually considered a mass medium, that is, one that reaches a broad cross-section of the population, which it does, but there are specialized programs aiming for certain audiences, as well as specialized networks. Spanish-language television networks include Univision and Telemundo, along with several others. Some specialized television programs are also aimed at the Spanish-speaking audience, particularly on local channels in certain markets. Radio stations can also be owned by groups who wish to promote certain views or values, such as labor unions, religious groups, political contributors, and others. Some magazines, like other mass media, are also intended for certain ethnic groups. Most ethnic and foreign-language newspapers earn all their revenue from advertising.
