chapter  10
24 Pages

Campaign Finance

Have you ever thought about running for office? If so, you either better be independently wealthy or able to raise a heck of a lot of money. It does not matter how much leadership ability or integrity you have or how intelligent, qualified, experienced, charismatic, or good-looking you are; if your campaign does not have money then you simply cannot win. Mark Hanna, the famous political consultant, once quipped, “There are two things that are important in politics. The first is money and I can’t remember what the second one is.”1 While Hanna was speaking about politics during the early twentieth century, his words ring true even more so today. Without money, campaigns cannot buy airtime (either radio or television), send direct mail, hire consultants, or conduct polls. Voter mobilization efforts become more difficult. Without money, it even becomes hard to raise money.