ABSTRACT
INTRODUCTION This chapter focuses on the part played by photography in advertising. We evaluate how advertising, as an industry, relates to the career aspirations of its prospective workforce. We locate the discussion in an historical framework that demonstrates the tensions between the artistic aims of photographers and the demands of a medium designed to sell things. The chapter shows how changing historical circumstances relate to changing approaches and brings the debate up to date in a conclusion that assesses the role of photography in contemporary consumer culture.
