ABSTRACT
Jungian strongly advocated that a symbol should be strictly distinguished from a sign. He insisted that "symbolic and semiotic meanings are entirely different things" and that "every view which interprets the symbolic expression as an analogue or an abbreviated designation for a known thing is semiotic". The term 'reductive' Jung uses the symbol, sign, symbolic, semiotic dichotomy, stating that reductive means "leading back", and that he uses this term "to denote a method of psychological interpretation which regards the unconscious product not as a symbol but semiotically, as a sign or symptom of an underlying process". Jung's usage of the word semiotic as adjectival and not in any reference to any of the theories of semiotics. As Jung attributes little importance to assigning meaning to words but rather to the difference between symbol and sign in both conscious and unconscious dynamics. For him the word 'semiotic' means "of or pertaining to signs" and not "of or pertaining to semiotic".
