ABSTRACT
This chapter examines the relationship between practice and theory in the education of the picturebook-maker, at undergraduate, postgraduate, and PhD level. The influence and pioneering absence of prejudice of these artists is still felt. And there is a sense that the prejudices are beginning to be loosened as an increasing number of critics and scholars begin to take the art of the picturebook more seriously within the field of art and design. The emergence of the Macmillan Prize for Children's Picturebook Illustration had a significant impact, tempting more students to experiment in this field. The competition was set up by Macmillan Children's Books, at this time led by Kate Wilson, who had the foresight to seek out new talent through this national award. For the authorial picturebook maker, an excessive consciousness of audience can be a danger and can lead to imitative work.
