ABSTRACT
This chapter focuses on the role that organizations, and the connections that people feel, play in technology-infused health communication practices. It also focuses on theory-driven organizational interventions and models of organizational wellness programs that further substantiate the value organizations can have when communicating about health. The chapter then discusses the social identity and organizational identification as core theoretical reasons that explain how some organizations might be better health dissemination vehicles than other organizations. It further deals with connecting social identity with issues related to organizational health communication. Since many workplace health promotion programs are built around the idea of getting members to participate in healthy activities as a group, researchers have started examining how social identity and organizational identification function in disseminating health information. The chapter analyses the current empirical literature on social identity, organizational identification, organizational health promotions, and information and communication technologies (ICT) use.
