ABSTRACT

In order to understand the specific economic and political context in which these women video producers have emerged as successful entrepreneurs, this chapter will first offer insight into the history of the Nigerian video industry and the economic transformations that the Structural Adjustment Policies of the 1980s provoked as well as the professional opportunities that women have envisaged for themselves in the Nigerian social fabric. I will then outline the professional careers of three celebrated female video entrepreneurs and conclude by presenting them as new entrepreneurial figures of success. As the Nigerian video phenomenon is highly diversified, including profound ethnic and regional differences, my focus in this chapter is on the section of the video film industry that produces videos in English and operates in southern Nigeria.1