ABSTRACT
This chapter argues that more detailed attention to Jung's thinking may well prove useful for scholars operating within the field of well-being as a discipline. It provides some definite practical foci for understanding well-being: the importance of unconscious factors as well as conscious factors and a system of formulating the dynamics of psychological development in the achievement of well-being. The chapter presents the classical Jungian notion of individuation, a short case vignette that illustrates some of the processes and the way in which these may be discerned in fairy-tale. It addresses the notions of a 'psychology of consciousness' and a 'psychology of the unconscious'. The ongoing process of encounter between conscious and unconscious, the challenge this generates and, hopefully, its transcendence and integration, is called individuation. The chapter concludes with a short phenomenological description of the way-of-being that is reflective of individuation.
