ABSTRACT

Rising Star was a story about unemployment, layoffs and the cultures of the workplace, perk amounts were based on statistics dealing with unemployment in the United States. Editing of Rising Star began immediately after production, with a first cut ready for public consumption in January of 2011. Making good on the promise to the Mark Twain House, the focus group screening was planned with tickets made available on Facebook and Twitter. In September of 2011, a new cut of Rising Star was chosen by Indiewire magazine as their Project of the Day. The producers designed a streamlined approach to submitting Rising Star to film festivals, researching and carefully choosing their targets. In August 2012, the sold out Connecticut premiere of the film took place at the Connecticut Science Center. After exploring their options, the producers settled on Film Marketing Services to assist in sending out Rising Star to distributors.