ABSTRACT

Crowdfunding, particularly online crowdfunding, has become something of a phenomenon across the world over the last half decade, with legions of people donating money to projects, causes, services and a variety of other initiatives. There are five types of crowdfunding: Rewards, equity, charity, litigation and debt. In rewards-based crowdfunding, funds raised for projects are provided by individual supporters who make up the crowd. Rewards-based crowdfunding allows the individual or group running a film campaign the advantage of raising capital without offering a return on their investment. Equity crowdfunding involves monetary investment into a commercial enterprise—for example, a film. One of the originators of the crowdfunding space remains one of the brightest innovators within the space. Indiegogo does a phenomenal job keeping their audience informed, engaged and educated. According to GoFundMe's getting started section, most people use the platform to raise money for themselves, a friend or loved one during life's important moments.