ABSTRACT
In the years prior to RAZOR's launch, the print industry was thriving and the men's space was one of the fastest growing sectors in new titles introduced per year. The first phase of Stage 32 was pushed live early in the second quarter of 2011. The author introduces Stage 32, his reasoning for starting the site and his desire to help all creatives increase their odds of recognizing their dreams through targeted networking and other future initiatives. By September of 2011, and with no other outside publicity, advertising or marketing, simply by virtue of these first adapters and, in turn, their invitees preaching the gospel of Stage 32, filmmakers had over 7,000 members in the community. There are a ton of colleges in America and Maxim crowdsourced its audience to hold parties in just about every college town imaginable. Further, they crowdsourced ideas for extensions of the brand by taking suggestions from their readership—a smart, inclusive and collaborative approach.
