ABSTRACT
Crowdsourcing is going to be a feature of filmmaker marketing efforts that is going to be as commonplace as an ad in a magazine. And it's going to cost a hell of a lot less. In the past, they used marketing vehicles to manufacture an impetus to get and grow audiences. According to generally accepted market research, one word of mouth recommendation has the impact on an individual of over 200 television ads. The premiere of Honor Flight was hosted at a baseball stadium with the community and the filmmakers. What's more is that the filmmakers took this proof of demand that was established in the crowdsourced campaign to the distributors. It went on to become one of the top selling documentaries on iTunes for several weeks, and it's re-opening in a theatrical release across 27 cities and 116 engagements.
