ABSTRACT
The Bologna Process has been described as being unique in terms of its reform structure. Its uniqueness as a reform model centers on its being both voluntary and non-binding among signatory member states throughout Europe. This chapter explores the dynamics of the educational context in which the Bologna Process, at present, is grounded. It examines the rise of education enterprise and why nations around the world are devoting maximum attention, resources, and care to its nurture, development, and appraisal, making it among the most highly globalized of sectors. The first shift is a direct outcome of tying the delivery of education, including at primary, secondary, and tertiary levels, to the economic competitiveness and market attractiveness index of a country, something the Bologna Process recognized early in its inception stage. Another shift on the global canvas boosting the rise of education as a sovereign nation-state priority is its functioning as a marker attesting to a nation's modernity.
