ABSTRACT
Chapter 2 turns to Cullen's graphic work as art editor and author at the Architectural Review in the late 1940s and the 1950s. To examine the kinds of rhetorical strategies – pictorial and textual – that Cullen built into his printed page and, more broadly, into his marketing program at the press, Chapter 2 links select publications of Cullen's from the Review with preparatory drawings and journal notes from his personal archive. It shows that his gift was to graft existing techniques from his colleagues and diverse artistic genres and produce new products that compelled readers to imagine themselves as simultaneously existing within and creating their urban space – a reflexive relationship driven by a more spectacular reimagining of the environment. By locating vision in the body of the urban stroller, townscape and serial vision drawings established a platform on which urbanism and landscape could be reconciled.
