ABSTRACT

The international presence of BRICS media is likely to become more noticeable with the growing convergence of mobile communications technologies and content via an altered and multi-lingual Internet. This chapter examines how current and potential developments in digital, internet-based media in the BRICS countries might impact on global communication. It maps these developments and analyses them within the context of questions about Internet governance and suggests that, given the scope and scale of change in BRICS countries, a New World Information and Communication Order may be evolving - a NWICO 2.0. The Western governments and their commercial media viewed the New World Information and Communication Order (NWICO) demands as 'entailing too interventionist a role for the state and also as likely to result in the exclusion of foreign journalists, with consequent restriction of information flows'. The most significant change in global media is the exceptional growth in digital communication.