ABSTRACT
In the technology landscape, the rising power of tech blogs has not gone unnoticed by traditional news media professionals, who are aware of the trend that tech blogs often have the upper hand in the news coverage of this field. Thus, this case study of technology coverage examines the idea that countless tech bloggers strive to be the opinion leaders, and some journalists see them as such (e.g., Frommer, 2012; McCracken, 2013; Shani, 2010).
