ABSTRACT
Body image dissatisfaction appears to have grown steadily in recent years, particularly within Western cultures: worldwide, 34-62 per cent of adolescent girls and 14-39 per cent of adolescent boys are thought to be dissatised with their bodies (Al Sabbah et al., 2009), and more than two-thirds of adults in the United Kingdom experience negative body image (All Party Parliamentary Group on Body Image, 2012). These gures have reached levels such that Rodin, Silberstein and Striegel-Moore’s (1984) proposition of “normative discontent” has become a reality for both men and women: in the twenty-rst century, it appears more unusual to nd someone who is satised with their body than someone who is dissatised with it.
