ABSTRACT
Present-day popular religion oers a variety of expressions and ways that are typical to the open minds and loose structures of devoted New Age entrepreneurs. Scholars of New Age agree on most characteristics: syncretistic belief systems, lack of institutionalization, counter-cultural engagements, experiential disciplines of esoteric and occult kinds, links to popular culture in general, scientistic perspectives, emphasis on individual experience and transformation, and a high degree of individualism – to mention the most obvious. ese phenomena are often understood to be elements in a particularly modern or even postmodern reality.1
