ABSTRACT
Prior to the late 1990s the New Age spiritualities of Northern Norway differed little from those found elsewhere in the country and in the areas of their origin. Since then, a Sami version of neo-shamanism has been established, along with a new focus on the uniqueness of the arctic north, and expressed through New Age courses and events, as well as through various secular or semi-secular tracks. Reborn as the wisdom of indigenous people in general and the Sami in particular, Sami shamanism caters for spiritual needs, but also for the more mundane needs of tourism, place branding and entertainment, and – last but not least – for Sami nation building and the ethno-political eld of indigenous revival.1
