ABSTRACT
Knowing how printing technology works, allows the designer to engage the printing process. Meeting with subcontractors and discussing the potentials allows for better professional collaborations. Books have a physical presence, as they are held in the hand and experienced with the eyes, they relate to the human body. Books sequence information, but they also have a permanence, they mobilize performance and make physical architectural ideas. Standard book sizes have a different physical quality than small books. When opened, the page spread takes on a larger territory. Several methods can establish the relationships between page edge and text. How you set up the logic of page margins can be systematic, such as some of the classical proportional systems suggested, or more intuitive, based on your own sense of balance. This proportional system of squares and rectangles is based on the fibonacci sequence, and can be found in nature, western art and architecture.
