ABSTRACT
The archetypal hero of the New Cosmopolitans is the entrepreneur who has changed the world. As we saw in the previous chapter, such figures as Bill Gates, Steve Jobs, Sergei Brin, Larry Page and Mark Zuckerberg have risen to prominence over recent decades. Their staggering impact on the way we live is undeniable, and they cast a huge shadow over the New Cosmopolitans. But this undeniable reality has also created a pornography of success: the press keeps running totals of all of these icons’ personal fortunes, publishes details of how much the companies they founded are worth, produces graphs showing the number of users they have acquired (or lost) and fills pages with the great rivalries between Apple, Google, Microsoft and Facebook.
