This chapter returns to the debate on the influence of microprocesses in the media coverage of climate change. In the Soviet Union, the media had a particularly important role for the Soviet leadership in the creation of a fully communist society. The analysis of Russia's media and climate change policies has allowed us to conclude everyone witness the dominance of certain elite groups over media coverage of climate change. However, unlike in Medvedev's case, during the first year of Putin's third term, there were no texts completely devoted to climate change, they mentioned climate change among other items. As the experts of the Russian Regional Environmental Centre confirmed, Non-Governmental organization (NGOs) play a great role in educating people and disseminating information. The findings collected during the analysis of media coverage of climate change in Russia show that certain disagreements and variations in reporting on climate change can be witnessed.