ABSTRACT

In light of these socioeconomic and cultural transformations in mostly Anglo-American countries, a question arises as to how the rest of the world is dealing with the globalizing hegemony of neoliberalism. It is already obvious that both neoliberal economic policies and reality TV genres have become increasingly dominant institutional phenomena in many parts of world over the past ten years. Family has always been a central idea in Chinese society. When there is dispute, usually concerning the use of color and materials, it is most often the family that retreats from its original idea and acknowledges the aesthetic authority of the designer. This chapter discusses the lifestyle program Exchanging Spaces, created and broadcast on the Financial Channel of China's Central Television Station (CCTV2), which thrives on the popularity of housing-related topics. Exchanging Spaces is a program created to extend and modernize the public service tradition of socialist-era television by borrowing formats from commercial reality TV genres.