The Online Personal Brand
Through the first six chapters of this book, we have discussed ways to create online content with digital tools, and concepts of web literacy, examined visual storytelling with creative online content such as videos and memes, and explained how to post your new and digital material on the web. Today’s savvy user creates a plethora of new content daily, with the intent to share on websites, social networking sites, blogs, and other online platforms. Sometimes, the content creator will share solely on the website they have designed (discussed in Chapter 3) or will share on the several social media sites where the savvy user participates. Occasionally, the content creator will take the “allof-the-above” approach, posting on their website, Tumblr, community boards, comment sections, and countless other social media sites where the digital user-creator interacts with an audience. The options in the digital world are endless. Before we discuss how to create an online brand, the key term that has come up in discussion is the understanding of the word “share” for today’s user.