In many ways, new and digital media are distinct from traditional media. New media are any emerging technologies that affect you both socially and culturally. Like traditional media, new and digital media allow for media consumption; however, new media make participation imperative in order to be useful. Users may use an existing platform, but they can create the content. Coders and developers working for their respective companies design Facebook and YouTube, but it’s the millions of users worldwide who create and participate to enhance their growth and reach. The citizens of the web create the additional media in pictures, videos, text, artwork, and sound, among other forms of rapidly developed communication formats and data on the platforms.