chapter  4
28 Pages

Memes and Visual Online Languages

During the second 2012 presidential debate at Hofstra University, many engaged citizens were tuned in and watching how Governor Mitt Romney was faring against incumbent candidate President Barack Obama. Veronica DeSouza was one of the viewers of the debate and was especially proud because the event was taking place at her alma mater. Recently unemployed, Veronica took to social media to promote her personal brand and she decided to live tweet the debate to her followers. About an hour into the debate, moderator Candy Crowley asked Governor Romney about pay equity for women: Romney responded with a comment about qualified women candidates and then said his now infamous quote: “I went to a number of women’s groups and said: ‘Can you help us find folks?’ And they brought us whole binders full of women.”