ABSTRACT

Survey, however, afford interesting comparisons with the results of other studies. Thus, as regards cinema-going, it was found that of the whole sample (boys and girls combined) 42 per cent. went twice a week or oftener and 69 per cent. once a week or oftener. As is noticed in Memorandum 3 of this Part, a survey by Research Services Ltd. in January-May, 1947, found that 77 per cent. of the 16-24 age group attended once at least a week, and 46 per cent. twice a week or more. A government survey at the end of 1946 found, for the 16-19 age-group, corresponding percentages of 45 per cent. and 69 per cent. .