chapter  15
Leader Character Revisited
Pages 8

In 2007, Michael McCain  – the CEO of Maple Leaf Foods whom we introduced in Chapter 11, in the context of a food-poisoning crisis – realized that the whole of his business needed a fundamental restructuring if it was to be cost-competitive going forward. This meant closing low-volume, technically obsolete plants; reorganizing distribution networks; closing or selling off some business units that could never be turned into profitable, world-class operations; and making many other tough decisions affecting employees, customers, shareholders, and other stakeholders.