chapter  7
SCRAP: THE ELEMENTS OF MOJO STORYTELLING
Pages 26

This chapter argues that mojo blends beautifully with social media networks like Storyful, YouTube and Facebook, because mojo offers the best way to create quality videos. The most popular online destinations globally are Google, Microsoft, Facebook and Yahoo! These major sites gather the bulk of the global spending on advertising. The most powerful ways to reach millennials are through social media, and through digital media with social media components. Smartphones facilitate media consumption. Half of America's mobile population in 2014 consumed media on their smartphone. Mojo offers powerful model for making videos because consumers and editors want complete user-generated stories (UGS) as well as raw user-generated content (UGC). Social media and social networks combined with mojo is formula for success. The opportunities for mojos are only limited by one's imagination. Videos made with a smartphone involve large files.