ABSTRACT
The communication skills required of successful administrators are not reserved for sole use with a school’s internal publics. Although it is, as we have seen, critical for success - ful school administrators to communicate effectively with the various stakeholders constituting a school’s internal publics, it is no less important for them to utilize these communication skills as effectively with those stakeholders spending most of their time outside of the school’s walls. In fact, as we witness the speed at which people have access to information exponentially grow, it becomes clearly apparent that school leaders must keep all concerned members of their external publics informed. This information needs to be both timely and accurate. Failure to do so gives all school stakeholders oppor - tunities to receive inaccurate information about the state of education, without any rebuttal or clarification from the leaders of our schools. Administrators are in the best position to ensure that this does not happen.
