ABSTRACT
In Chapter 1, the importance of understanding what the public really thinks of our schools was discussed in great detail. Paying close attention to the public’s perception of schools and then using this knowledge to design a school-community relations plan that fits and creates lasting connections was referred to. In this chapter, these concepts are expanded upon. Particular attention is paid to the significance of understanding exactly what your community expects from your school and what your school needs from your community. With this knowledge, school administrators are best able to design and implement the most effective school-community relations plan for the community they serve.
