ABSTRACT
This conclusion presents some closing thoughts on the concepts discussed in the preceding chapters of this book. The review of pressure group use of the consumer boycott in the book shows that there are number of factors which may militate against the use of the market in the social control of business. It was suggested that the pressure group plays an important role in providing the information on a social responsibility in business issue which is necessary for ethical purchase behaviour to take place. Ethical purchase behaviour is political participation in so far as it allows the consumer to make a statement about and try to influence a particular issue. One weakness to the notion of a substantial degree of political participation from ethical purchase behaviour is that, in controlling business, it operates largely as a possibility rather than an actuality. Ethical purchase behaviour can only be with great difficulty accused of impairing market efficiency when it involves decisions made in the market.
